Proof that smarter media
allocation changes everything.
Real models. Real clients. Real reallocation gains — without adding a dollar to the budget.
2 Case Studies
Same Budget.
745 More Accounts.
A regional bank over-invested in direct mail for four years. MMM revealed the real opportunity.
accounts
reallocation
for 4 years
Channel ROAS — What the Model Found
6 Scenarios Modeled — Same Budget
| Scenario | ROAS | Accounts |
|---|---|---|
| 75% DM cut + TV & OOH Recommended | 4.87x | 2,271 |
| 50% DM cut + TV & OOH | 4.69x | 1,826 |
| Current Plan | 2.96x | 1,379 |
Rising credit card delinquency correlates positively with deposit sales — Bank's checking account open consumer cash incentives are most compelling when consumers feel financial pressure.
46% More Units.
Zero Extra Spend.
A D2C pet GPS supplier overfunded influencer marketing by 12x. MMM showed where the real lift was hiding.
optimization
fit accuracy
overspend
Affluencer received the largest share of spend — yet Direct Mail (at just 2% of budget) drove 33.6% of incremental lift. The inversion was dramatic.
Only 20.7% of total unit sales were attributable to media. Macro conditions dominate — making channel efficiency even more critical.
CTV's long persistence (34 days) and Google's (23 days) support a pulse/flighting strategy — concentrating spend in bursts delivers equivalent reach at lower cost.
Optimized Channel Mix — $20K Daily Budget
Ready to see your own numbers?
Every model is trained on your data. Your channels. Your market conditions.
Get In Touch