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Multi-touch Attribution – Digital Measurement


At FutureSight, we understand the complexity of modern marketing campaigns and the need for insightful analytics to drive success. That’s why the FutureSight analytics platform has multi-touch attribution (MTA) capabilities. Multi-touch attribution is a powerful method that provides marketers with the tools to understand the full customer journey across various touchpoints and channels. By assigning credit to each interaction, MTA enables marketers to optimize their campaigns effectively and allocate resources where they will have the most impact.

Multi-touch attribution offers marketers visibility into the effectiveness of each digital touchpoint in driving conversions, allowing for more informed decision-making and strategic planning. By identifying which channels and messages resonate most with their audience, marketers can tailor their campaigns to create more personalized and engaging experiences. Additionally, MTA helps optimize marketing spend by highlighting areas of high and low performance, ensuring resources are allocated efficiently for maximum ROI.

At FutureSight, we are a cookieless solution that utilizes machine learning algorithms to track and analyze customer behavior across all touchpoints, providing a comprehensive view of the customer journey. FutureSight’s Multi-Touch Attribution is a cookie-free model that measures incremental performance of digital media investments, and calculates the ROI against the incrementality. This machine-learning model is built for digital marketers challenged with disproportionate credit given to last-click.


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