Scenario Planning

The return on investment analysis revealed by multi-touch attribution or marketing mix modeling is only one half of a marketer’s goal. The second half is acting upon those insights, predicting business impact from media investments. FutureSight’s machine learning algorithms simulate millions of potential ad channel investments to identify the highest and best use of advertising dollars. FutureSight’s scenario planning recommends an optimal media investment, with a business outcomes forecast. Marketers have the option of identifying the optimal media mix within various budgets.